Building direct consumer relationships

Anders Tylman-Mikiewicz
Vice President Consumer Digital

Today, Volvo Cars sells a bit over half a million cars annually. By the middle of the next decade, Volvo aims to have built 5 million direct consumer relationships. Anders Tylman-Mikiewicz, Vice President Consumer Connectivity Systems at Volvo Cars, will explain how Volvo plans to meet this ambitious target through car subscriptions as opposed to car ownership, an expanded digital consumer service offering and smart partnerships with innovative companies in various fields enabling this expansion.